Colours are not commonly acknowledged for their role in ensuring an effective site image. Web design Perth specialists, on the other hand, are regular promoters of the significance of this oft-neglected element of design. The absence of human actions and tones of voice, the traditional currencies of symbolic interaction, makes the other symbolic references (like colour) more important in websites.
Colours are significant on the Web because they stand in for so many other cues that are absent. Hues and characteristics have actually been paired by some academics in certain studies. Some psychologists even say that colours can be related to feelings.
There could be some element of truth to such statements. A research group of European psychologists, for example, conducted a test to determine if colours could produce variations in eating patterns. Their results showed that people ate less when they ate off a red plate as compared to when they ate off a blue plate.
Of course, these are not conclusive researches. We cannot yet conclude anything solid based on the research. However, the research has shed new light on colour and its influence on persons.
This is of moment to those in many industries, site creation included. The selection of colours is in fact a crucial part of the website design process for many companies. The colour combinations are chosen with a view to more than just a pretty appearance.
Of course, looks can never be avoided. A good website has to look good, and colours are important in that regard. Consider how a lovely pencil sketch of a lion on the savannah might turn into something garish if it were coloured in the wrong way.
There is more to colour selection than images, however. It is often forgotten that all parts of the webpage shall have a colour. Even the text has a colour.
There are several popular colour schemes in use at the moment. Monochromatic schemes, for instance, are used for a relaxing effect on the eyes. There are also people who select opposite colours on the colour wheel to bring out each colour's value.
Colour associations make up a serious part of the factors website creators consider, for they need to research into the associations possessed by those they are targeting. People of differing backgrounds can interpret the same colour quite differently. Be warned of this so that you can find out what colours to avoid and what to use for your specific demographic.
This suggests that the web design Perth professionals arguing that colour plays a significant role in the users' reception of a site could be right. Paying attention to colour does not hurt the website anyway, so it is clearly safer to err on this side than on the other by ignoring it. It would be well to keep such matters in mind if you are making your first website.
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